Improving Customer Satisfaction

Failure To Let Your Prospects And Customers Know The Unique Benefits They Get From Doing Business With You And Not Your Competitors.

 

You need a Unique Competitive Advantage, or UCA (or USP). It’s the thing, the reason, the advantage that will make it not only worthwhile but beneficial and advantageous… even desirable for others to do business with you.

 

Here’s a simple exercise you can do to come up with your UCA:

 

1. Make a list. Get a piece of paper and write down every advantage you can think of why someone should do business with you. Make a big list of customer satisfaction. Don’t worry about whether or not your competitors offer the same advantages at this stage. Just get the points down on paper. Think in terms of how your business might fit in the following categories:

A. The name of your business.Does it say what you do, and position you in such a way that there can be no mistake? Can there be any doubt what kind of business “Modern Man’s Hair Style” is.  Can you use your business name as an advantage?

B. Exclusive niche or target market.Are you trying to be all things to all people? Or do you occupy and dominate (or have the potential to dominate) a certain market? The tighter a group you can cater to the more control you’ll have and the more opportunity you can have to dominate and control it.

C. Expertise.Do you have some type of specialised understanding of a particular market so you can become a recognised expert? If you do, people will look to you for help and expertise they can’t get elsewhere and you’ll have a big advantage.

D. Guarantee.A customer guarantee can be used as a massive unique competitive advantage. Think of the big stores that offer guarantees. It works for them to get customer satisfaction and it will work for you too!

E. Market positioning. How are you seen in your market? How do you stack up against the competition? What’s your market’s perception of you versus other competing businesses? Domino’s didn’t go head to head with other pizza shops trying to make a better pizza – they went after quick, in-home delivery and completely dominated the market.

F. Price. How do your prices compare to your competitors? Do you have the lowest prices for your products, and operate as a “discount” operation? Or, do you take a higher price-point position and operate at a more “exclusive” level? Either can be an advantage depending on how you position your business and the products and services you sell around it.

 

These are just a few of the areas you may want to consider as your unique competitive advantage. There are many more, but this will get your thinking started.

 

Take the time to develop your own unique competitive advantage and the results will be more leads, more prospects, more customer satisfaction, more sales and more revenue, and you will grow your business quickly.

By |7:14 am|Business Consultants|Comments Off

Customer Retention Strategies

Failure To Let Your Prospects And Customers Know The Unique Benefits They Get From Doing Business With You And Not Your Competitors.

 

Previously we discussed the importance of having a well thought out and appealing Unique Competitive Advantage, or UCA that will differentiate your business and make you stand out from your competition as unique, different and special and the business that’s most desirable to do business with.

 

Coming up with your own Unique Selling Proposition or UCA doesn’t have to be difficult. It’s simply a matter of identifying what you have to offer your clients, customers or prospects beyond what the product or service you offer can provide. It could be for example,something you offer exclusive of the features or benefits of the product or service you sell.

 

Even if the advantage you offer has to do with quality Customer retention service, dependability, convenience, or professionalism it’s not enough to just state those facts. You must find ways to quantify or identify specifically how those items benefit or provide advantage to your customers. Phrases like, “Top Quality,” “The Best, Most Reliable Customer retention Service,” “Dependable Delivery,” or “top-of-the-line products, best service, and the lowest prices,” ring hollow in the ears of your prospects and clients.

 

These are too vague and meaningless. All your competitors say the same things. You want to be very clear about how the advantages you offer will benefit your customers. Tell them exactly what they can expect from you.

 

You need to show them very clearly how much lower, how much better, how much superior or how much of an advantage they’ll get by doing business with you. Spell it out exactly, clearly and specifically what advantages and benefits they will gain. Whatever you choose to make your UCA it must be perceived as desirable.  They have to consider it to be of value to them. If they do, you will get more Customer retention, and make more sales and grow your business!

 

If you can make the UCA exclusive and proprietary to your business the less competition you’ll have. If you’re the only one who offers that something extra, whatever it may be your clients and prospects can’t get it from anyone else at any price. It’s simply not available.

 

And if that something extra is exclusive to you, no one can compete, and that gives you a supreme advantage in your marketplace.

By |7:05 am|Customer Retention|Comments Off

Customer Retention

Failure To Let Your Prospects And Customers Know The Unique Benefits They Get From Doing Business With You And Not Your Competitors.

 

“Why should I do business with you, instead of all the other options I have?”is a question that goes through your prospect’s minds before they choose to do business with you, and through each of your customer’s minds before they return to buy from you again.

 

And, it’s a question you must take the time to formulate an answer to. Without an answer, you become like every other business who sells the same products or services. It doesn’t matter what is being offered, your prospects and customers can go almost anywhere and find the exact same (or very similar) products or services offered for the same price, or perhaps for even less money than what you charge.

 

Think about your own situation. Why do you do shop at the same stores or eat at the same restaurants over and over? It may not be one single thing that influences you, but rather a combination of several factors. It’s likely the businesses you continue to support give you something special. Something unique. Something you just can’t get anywhere else. It’s that uniqueness that keeps you coming back over and over again and which build customer loyalty and customer retention.

 

If you want people to do business with you rather than your competition Customer retention , it’s imperative you have something to offer that your competition doesn’t have. Preferably something your competition can’t offer that sets you and your products or services apart from everyone else in your type of business.

 

That’s what’s known as your Unique Competitive Advantage, or UCA often referred to as a “USP” (Unique Selling Proposition),

 

No matter what you choose to use as your unique factor, it’s one of the most critical, yet most often overlooked marketing tools in business today.

 

Without a clearly defined and unique factor that differentiates you or sets you apart from everyone else who offers the same (or similar) products or services with Customer retention, your business will be no different than any other your clients or prospects will encounter, and there will be no reason for them to do business with you rather than your competitors, other than price. And the last thing you want in business is to only exist because you have the lowest price.

By |7:04 am|Customer Retention|Comments Off

Small Business Marketing Australia

Most businesses fail because they don’t have enough customers buying from them on a regular basis.

The reason most businesses fail is they either don’t attract a sufficient number of new customers, or they let their existing or current customers slip away. And mostly it isn’t because the owners didn’t try.

 

It is nearly always a result of not understanding and implementing effective “customer-getting”

and “customer retention” strategies.

 

Understand this…

If you want to grow your business to be successful and make more sales, you have to get Small business marketing and make keeping customers your number one priority.

 

When was the last time you heard of a company going out of business because they had too many happy, satisfied customers buying from them? Probably never.

 

However we could name many that are no longer around because they didn’t have enough people buying from them, coming back for more and referring others to them.

 

And that’s where “Small Business Marketing Australia” comes in.

 

You have to let more prospects know about what you have in such a way they are compelled to find out more, and then ultimately to buy from you, and not your competitors. Nearly every business makes huge mistakes with their marketing efforts. Some mistakes are worse than others and can even be deadly if done often enough so it pays to get Small business marketing help.

 

How are you doing? What mistakes are you making that could be holding you back from making the income, and enjoying the lifestyle you’ve always dreamed about?

 

Small business marketing or the ability to get your message to consumers so that it compels them… nearly forces them to do business with you, is one of the most fundamental, yet misunderstood areas in business today.

 

Effective marketing when done properly, can skyrocket your business to new and undreamed of heights. You’ll get more leads, make more sales and ultimately increase revenue. Take control of your business and avoid making the 20 costly mistakes and you can expect astonishing results!

 

Even if you can only master a few of them, you will still get much better results than you are getting now. But if you fall short on any of them, and your competition masters them… watch out!

 

They’ll leave you in the dust. And you can’t afford that!

 

By |6:55 am|Business Consultants|Comments Off