Best Marketing Plan Australia

Not Testing Your Marketing Strategies

 

One of the worst things you can do is to fall in love with your product, service or marketing plan. Because you spend so much time developing your ideal marketing plan your objectivity can often go right out the window.

 

Don’t get blinded by how well you “think” your marketing tactics will pay off.

 

Even with extensive research, nothing is certain. The real key is how the market responds to your efforts and offers. The marketing plan help you achieve results that you can measure.

 

Before you invest large amounts of time, money or effort in any marketing or sales promotion you should test the effectiveness of your campaign. That way if it doesn’t work the way you thought it would or should, you haven’t wasted unnecessary resources.

 

By monitoring results and by testing your marketing tactics you will be able to your sales promotion into a huge success, boost sales and increase business revenue.

 

Testing is never complete. You should always be testing something different to see if you can get better results. Testing is such an important part of every successful marketing effort to get customers and increase sales

 

This simple strategy will help you maximise your returns, minimise your costs in time, money and effort, and add significantly to your bottom line.

 

Don’t fall in love with your marketing plan so much that you can’t be objective.

 

And don’t spend too much time trying to analyse and figure out why a particular thing works and why another doesn’t. It doesn’t matter why. What matters is what. Put small test runs out into the market and let your customers tell you what works and what doesn’t. That’s how you will grow your business with marketing plan.

By |7:18 am|Marketing Help|Comments Off

Ideas To Increase Sales

Ok, so you now understand ideas to increase sales and you should track the results of every sales promotion. Follow this simple system.

 

ADVERTISING AND SALES PROMOTION RESULTS ANALYSIS

 

A. Date the ad or promotion ran or letters sent out

 

B. Promotion Name

 

C. Ad Code

 

D. Targeted Market

 

E. No. of Letters Sent

 

F. No. of Responses and Percent of Response Number Percentage

 

G. Number of Sales

 

H. Sale Value

Price per unit______ x no. of sales:_______

 

I. Less Cost of Fulfillment(Packaging, product, shipping, etc.)

 

J. Less Cost of Promotion or Ad

No. of letters: __________ x stamp/letter: ________ =

Printing of letters/unit: __________ =

Envelopes: __________ x no. of letters:__________ =

Stuffing envelopes (labour): __________ =

Grabber/unit: ________ x no. of letters: __________ =

 

K. Net Profit (Loss) on Promotion

(Total Sales less cost of promotion and cost of fulfilment)

 

L. Profit-Loss per $ spent on promotion

(Divide net profit-loss by cost of promotion)

 

Comments:

  

Just because an ad didn’t make as big a profit or get as big a response as you would have liked, is not necessarily a reason to dump it. Sometimes all you need is a little tweaking or adjusting which can turn a mediocre ad into a real results-producer which will deliver ideas to increase sales and help you grow your business.

 

Going forwards, only use the ads and ideas to increase sales in the first binder. They’re already proven winners. By having a copy of the ad or promotion and the results it produced in a central place, will make developing your next sales promotion so much easier. No more guessing. No more wonder.

 

You’ll not only save time but if you can take a proven winner and make it a little better…the difference will be more customers and get ideas to increase sales so you grow your business.

 

Running the ad or ideas to increase sales costs the same whether it generates a two or three-percent response. However that extra one-percent is a 50 percent increase in response rate. And that one-percent may mean be enough to increase business.

By |7:17 am|Business Consultants|Comments Off

How To Improve Sales

Failure To Monitor Your Results

 

Results. That’s all that matter in business. Results.

 

Any promotion that’s worth putting your time, money and effort into, is worth measuring how well it performs. The only way you can know whether the promotion is worth running again or what you may need to do to change or tweak it to make it more effective  is by knowing the results the marketing effort produced. Did you get more prospects? Did they convert to more customers?

 

It’s astounding how many business owners don’t understand this simple concept.

 

You’ll let the local newspaper advertising salesperson sell you an ad and layout the ad, because they are “the experts” then let them run it with no way of knowing whether or not anyone called or a customer was obtained as a result of the ad. These “institutional” bran type agencies love you, because you have no idea whether the investment has worked, and they are in no way accountable, and they will keep selling you more and more, because “you have to advertise regularly” to be effective. Ha!

 

The ad has no accountability or measurability.  So next week or next month, they convince you to run it again and you continue to complain about how bad business is.

 

As a smart business person, you should never consider running an ad or executing a mailing campaign or promotion without having some type of response mechanism to measure the results. However, it happens every day. And millions of dollars are wasted because of it. If you want grow your business, you need to be smarter.

 

Don’t fall into the trap of thinking your ads will create some kind of magical awareness of your product or service. Every one of your ads and mailings and sales promotions must have a definite, targeted purpose. And EVERY How To Improve Sales must be measured to see that it does achieve that purpose.

.

Here’s a simple 4-step system you can set up to measure the results of every advertising or marketing tactic you implement to promote your business:

 

1. Put together an “Advertising and Promotion Results Analysis”book. A simple 2 ring binder works well for this.

2. On the inside of the binder, insert a few clear plastic page protectors.

3. Print out a few copies of the “Advertising and Promotion Results Analysisform shown in Part 2 of Mistake #2, and insert one in each of the page protectors facing the back of the binder.

 

Every time you run an ad or Improve sales, put a copy of that ad or promotion in one of the page protectors facing the opposite direction of the Analysis form. If you do this every time you run an advertisement, or promote your business and you carefully analyse the results, you’ll quickly see which promotions are working, which ones need tweaking to improve, and which you should toss out ASAP.

 

As your binder grows, make three additional binders.

 

In one binder place all your “A” ads and sales letters – the ads that pulled the best.

 

In another binder, place the ads and letters that produced marginal results, or at least broke even; you could experiment with these in the future. And in the third binder, put all the “losers.” The ads and letters that absolutely bombed, which you want to stay away from in future.

 

This way when you are ready to do another Improve sales or want to boost sales you’ll know which ads or letters you can depend on to model the next promotion.

By |7:17 am|Marketing|Comments Off

Best Small Business Marketing Australia

Failure To Let Your Prospects And Customers Know The Unique Benefits They Get From Doing Business With You And Not Your Competitors.

  

In a previous article we looked at how you can start to work on your own unique competitive advantage (UCA) or Unique Selling Proposition(USP). We started by making a list of all the advantages of why someone should buy from you. Now you have your list:

 

2. Segregate the list into three groups:

A. Those exclusive to you (means your competition cannot offer them.)

B. Those that can be offered by you and your competition.

C. Currently offered by you and your competition, but they are not maximising at present.

 

Small business marketing -The best advantage will be from Group A, where your competitors can’t perform. These are things only you can do and you want to maximise them to your fullest advantage.

 

Group B will be the weakest of the three groups, but don’t neglect them as with a little work and creativity, you may be able to combine parts of these with those you identified in the other groups.

 

Group C can be used to a real advantage. But be careful as even though your competitors aren’t currently using them, if they notice you are they may wake up and try and compete. They may see what you’re doing and decide they can also offer the same advantages, and begin including them in their promotions. So promote your Small Business Marketing Australia  with care!

 

3. Create your Unique Competitive Advantage. Begin with the strongest points you’ve come up with and think of how they apply to your customers and why they should do business with you rather than your competitors.

 

One way to do this is to pretend someone has just asked you what you do, or why they should do Small business marketing with you instead of anyone else. Your reply should follow the following two-part formula:

 

A. “You know how (point out a common problem your customers face)…______________________________________________________________________________________________________

______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

 

B. “Well, what I do is (provide a solution to that problem)… ______________________________________________________________________________________________________

______________________________________________________________________________________________________________________________________________________________________”

 

Developing an effective UCA doesn’t have to be difficult or time-consuming. But it absolutely must be done if you expect to gain and keep any kind of an advantage in today’s challenging and changed economy. If you are serious and want to grow Small business marketing , then a unique and compelling UCA will help get you there.

By |7:15 am|Business Consultants|Comments Off