Marketing Strategy That Sells – Build Your Database


Do you have a database of your past, current and prospective customers? Are you recording, monitoring and analysing your customer database? Building a database and studying and reviewing your customers’ records and business relationship with you is one marketing strategy that is not well-utilised.

Do you know who your customers are? Do you have a record of what products or services they regularly purchase? When was their last purchase? What are the purchases they made?  What is the frequency of their purchase? Can you tell whether you’re dealing with a current or past customer? 

Answering the questions above can give you vital information that can boost your business to heights never dreamt of. 

Consider your prospective customers. Have you thought about developing a customer profile that captures your best customers? Know who to target and market your products or services and direct your marketing efforts that way. List them down and plan out a strategy on reaching out to them on a regular basis. 

Know your customers from the past, your current customer and your prospective customer in the future. By knowing exactly whom you have dealt with in the past, who you currently deal with, and who you would like to deal with in the future can dramatically change your business, your profits and your bottom line. 

If you’re not currently using a database to keep track of these and other information of your customers, it’s not too late to start building one. This database can be the gateway to your exponential profits! 

Targeting your marketing efforts to the right people can make or break your entire advertising or marketing campaign. And if you’re a small business, you can’t afford to have that happen too many times. It’ll drive you right out of business! 

Make sure to stay in touch with your past, current and prospective customers, this is one of the best marketing strategies you can do. Do some simple getting-in-touch acts such as:

  • Sending greeting cards on special occasions or holidays
  • Sending a note long time customers
  • Sending a questionnaire or survey
  • Inviting customers to launches and promos
  • Getting customer feedbacks and letting them know their opinion counts
  • Sending newsletters and updates

Do more than the usual to make your customers feel important. Make your current customers feel special, make your past customers feel missed, and make your prospective customers feel wanted.

Build your database and use it to improve customer relationship and increase your sales.

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Marketing Strategy That Sells – Testimonials

Marketing-strategy-that-sells-testimonialsTestimonials are one of the most under-utilised marketing strategies a business owner can have. Imagine yourself buying a product and you want to tell everyone how happy you are with that purchase. That is amazing free advertising for that product.

Testimonials can be used on any type of advertising or promotional media. Your website, your social media channels, television, radio, newspaper – all of these can make use of testimonials. 

Often, public personalities or celebrities are engaged to promote certain products. This is oftentimes not necessary when you know how to utilise your testimonials

Your own clients are one of the best sources of endorsement you could possibly want. They can be your best endorser, especially to the community or environment where they have a reputation. Neighbours in their city or town, colleagues in their companies or organisations, classmates in their colleges or universities, the list is endless

Here are 3 reasons people don’t buy. 

1. They don’t need your product or service.

2. They can’t afford your product or service.

3. They don’t trust you or your product or service. 

You cannot do much about number 1 & 2, but there is a lot you can do to wipe out a prospect’s distrust. Hearing someone they trust talk positively about your product or service can help remove the skepticism they have about you or your product or service.

People don’t want to part with their hard-earned money if they are unsure about the product or service. They would like to ‘hear’ about it from someone credible before they can even consider it.

Testimonials are easy to get. Some of the effective ways to get good testimonials are to send out questionnaires about your product or service to ask for review or feedback. The benefit of this is two-fold. You can get testimonials, at the same time use it for improvements for your product or service. The questions should be “open-ended” and ask your customers to write about their experience with your product or service; it should not just be a “yes” or “no” answers. 

You can also call your clients to discuss their experience with your product or service. With permission, you can record these conversations and transcribe to testimonials. Doing this exercise will also increase your credibility and build your relationship with your client.

Using testimonials is undisputedly one of the most effective ways to get more clients, remove skepticism, build trust and gain more inquiries on sales and promotions. For your marketing strategies, don’t leave out this very important and powerful tool!

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Marketing Strategy That Sells – Do What You Do Best

Marketing-strategy-that-sells-do-what-you-do-bestWalt Disney said, “Do what you do so well, that when others see you do it, they want to see you do it again, and will bring others to see you do it.” This was the strategy Disney used in marketing Disneyland and look where Disney has taken Disneyland. Disneyland is the world’s most popular theme park.

What is your business? Are you an expert in your line of business? Or if not, do you have someone that is an expert in your line of business?

Doing what you do best in your business means offering the best quality that you can offer, whether it’s a product or a service. You might wonder how doing your best in your business can be one of your best marketing strategies… here’s how it works: when people (or customers) experience the ‘best’ of what you have to offer, they will be satisfied enough to do the following:

  • Customers will come back for more. This is called customer retention or repeat customer. This is where you will build your business relationship to the next level to keep loyal customers.
  • Customers will not consider going to your competition. This is your captured market. There will be businesses out there like yours but these customers make a conscious decision to keep on going to you for your business.
  • Customers will talk about how satisfied they are with you. This is free advertising for you. Isn’t this great? Your customer will do the talking for you, about how excellent your product or service is.
  • Customers will endorse you to others who are also interested in your business. When asked about a product or service like your business, your customers will have you top of mind, and they will endorse or recommend you outright.
  • And it goes on and on… the cycle is endless…

Having said that, now take a hard look at your business and see how you are at doing… Here are a some questions you might want to ask yourself to see where you are:

  • Do I have the best quality product or service in what I offer?
  • Do I continuously look for opportunities to improve it?
  • Are my customers getting the best benefit from my products or services?
  • Am I communicating well to my customers? Do I understand their needs – Am I giving value-added service to my customers, beyond what I am already offering them?
  • Do my customers look to me for advice and trust my suggestions?
  • If I were not the owner, would I buy my products or services? Would I recommend it to friends & relatives?

If you pass this self-examination with flying colors, then you are on your way to exercising one of your best marketing strategies – doing what you do best.

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Strategies To Increase Sales

Are you taking massive action?

So many businesses have great ideas and plans, but you fail to take right action to grow your business. You’re waiting for thing to be right, before you do anything. That’s understandable.

Most businesses are tight for money and you want to make sure your advertising pieces are laid out just right, the message is clear, you’re getting the very best deal on advertising rates, and that the market conditions are favourable.


All those things are very important. But it’s critical you don’t get paralysed into not taking action because of them. Because of you want to Increase sales and increase profits, you have to take ACTION.


When Apple Computers was first getting started, they were known for the “Ready, Fire, Aim” approach to business. They got a product “Ready” (it wasn’t perfect), they “Fired” (got it out in the market), then “Aimed” (listened to customer feed-back, then made modifications) and got it back out there again.


That is so different from the way most businesses run their marketing campaigns. You get an ad, a sales promotion letter or campaign ready then sit back and analyse it for months. Then you may or may not even run it. What holds you up? Why don’t you take a chance? Why not get the ad “out there” and see what happens?


Maybe the ad or sales promotion will be successful and will result in more customers, and maybe it won’t. But you’ll never know unless you test it to see.


I’m not advocating spending money and blindly running ads and Increase sales just to see it they’ll work. You need to put thought into the market you want to target, the and the offer you will make. It takes careful and calculated consideration.


The market will tell you if your product is right or wrong and whether or not your prices are too high. And, they’ll tell you exactly what you need to do to make it sale able to them. Not only that, as a bonus, they’ll tell you exactly how much to charge for it.


You only need to ask the market.


When you run an ad or sales promotion, if a lot of people respond the it’s obviously worked. If the response was too great, it may mean your offer was too good, or your prices too low.


On the other hand, if you get no or very few responses, then something is wrong.

1. Either you’re marketing to the wrong target.

2. The message you’re sending is not clear.

3. The offer you made isn’t attractive enough for them to justify parting with their money. (ie: your prices are too high.)


If all you ever do is conceptualise the ad, design it, lay it out, and spend months on end analysing

it, you won’t learn a thing except that procrastination cost you a lot of unnecessary time and missed income. You missed great opportunity to get more prospects, Increase sales and increase revenue.


It would be so much better to get the ad out and find out if it works or if it needs improvement.. Let the market tell you what corrections you need.  Do it carefully… by testing.  When you find something that works, take massive action.


Roll it out and let it bring more customers so you increase profits and grow your business.

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