The Secret to More Sales and More Profits for Businesses Finally Revealed!

Focus On Success

Photo by Danilo Rizzuti
freedigitalphotos.net

I heard this once in a conference I attended, “If you ask a carpenter how to become a good carpenter, he’ll say “Study Carpentry”.

If you ask an architect how to become a good architect, she’ll say “Study Architecture”.

If you ask a real estate agent how to become like him, he’ll say “Study to become a licensed agent.”

But if you ask any of the above – how to increase sales— the correct answer is just one answer:  ”Study Marketing”.”

But then you might ask again; “Where can I start?” or “Do I need to study again? Or get a college course about marketing?”

There is a long way, and a short way.

The long way is to study marketing, read marketing books, attend different seminars, attend webinars, apply what you learn on your business and see what works and what doesn’t.

The short way is to get marketing help.

I understand that you want to have more profits, more prospects and more customers but something seems missing in your marketing plan that really frustrates you. The pain of spending using traditional marketing is already killing your business. You are willing to learn how to grow your business to increase sales, but don’t know where you can find the best marketing help. But where? Who? How?

There are people around the web who call themselves a “Marketing Guru” who promise to help you increase your sales, improve business and get more customers, but leave you disappointed.

I recommend you to check out Glen Rothquel, founder of Leads 2 Profits.

This great guy developed a step by step blueprint that you can follow if you are really serious to grow your business.

Why and how he did this?  Because he has vast experience as well as a proven system used by some of the top business owners around the world. The system has been applied to over 200 industries, so it WILL work for you, too!

Glen Rothquel and leads2profits.net.au aims to increase your sales up to 100% in just 12 months! The positive feedback about him and his works is stunning. CEOs, business owners, consultants, and business coaches highly recommend him for his help on developing a systematic marketing plan that works!

Escape the frustration, and pain of not gaining what you ought to. Your passion, love and effort to grow your business deserve the profits, customers and sales that you desire.

By |12:35 pm|Marketing Help|Comments Off

Why Some People Almost Always Earn More Sales (and why you still don’t!)

Photo by alexkalina | iStockphot

Photo by alexkalina | iStockphoto

You are a great coach, an awesome business owner, or a marvellous consultant. I can feel that your passion is over flowing to give the best service you can give. Yet I know that despite this genuine desire to help, finding people whom you want to help may be exasperating.

You have probably also spent thousands of dollars attending live events and seminars and online courses that produces little or no result for your business. It is frustrating not to get the desired prospect clients and you may end up giving up on the business.

I’ve heard the same story over and over, and of course, many spend sleepless nights figuring out what to do.

Some people waste their time re- inventing the wheel. Others dig the world-wide web for free marketing information.

The problem is the internet world also has scammers and information junkies that can pull you away from your business success dream.

Checking out the web, I found a great website that contains really great free information for those who wanting to bring their business to the next level.

Leads 2 Profits offers a Free Report: “Get More Leads, Make More Sales, Watch Your Business Take off!”  that you may love to check out.

They offer a one on one consultation that can surely help to increase your sales and income.

The information that they provide will systematically guide a business person like you to design and build an automated lead machine, and develop marketing systems that build trust and repeat customers.

They specialize in helping Advisors, Consultants, Business Owners and Service Professionals get More Leads, More Prospects, More Sales and More Revenue using Direct Response Marketing that Works. You can build your business value by increasing Topline Revenue through their help and mentoring.

Having the right mentor who has the helicopter view of every aspect of your business may be what’s missing!

By |7:02 am|Marketing Help|Comments Off

Marketing Strategy That Sells – Direct Response

Photo by Salvatore Vuono / FreeDigitalPhotos.net

Photo by Salvatore Vuono FreeDigitalPhotos.net

Direct-response advertising is most effective if you own a small to medium size business. This kind of advertisement solicits a direct and immediate action from you on helping your customers address their issues and concerns as business owners.

Most of the advertisement or promotion we see nowadays is focusing more on “image” and “branding” and less on the products or services being offered. Image building or branding might be necessary for big and multi-national organisations to keep them on top of their game. SMBs, unfortunately, doesn’t have the luxury of spending hard earned money on those kinds of advertising. More importantly, your customers are not concerned of you or your company’s image, your sales revenue, or whether you are on top of your game. Customers are more concerned about what value you can add into their business and how they can benefit from your products or services. Every cent of the promotions budget they spend must count.

That is achieved best by doing the “direct-response” advertising. This kind of advertising centers on the client or prospect, and demonstrates to them how to solve their difficulties with your products or services.

Direct-response advertising is intended to get your clients or prospects to become passionately immersed and to make a certain decision… such as, ask for more detail, submit an enquiry card or make a direct purchase.

Measuring the effectivity of your advertising can be difficult when doing the standard, institutional ads, such as knowing how many customers responded to the ads. Therefore, there is no way of determining the actual cost of the ad which is not good.

Direct-response advertising, on the other hand, compels a person to do a definite action, there is an automatic built-in process of measuring the result, and business owners can measure if is profitable to run that ad repeatedly, or if it needs to be improved or replaced to be more effective.

Direct-response ads can be incorporated with success into the marketing plans of virtually any business, and can take the form of mail order, telemarketing, magazines, newspapers, TV and radio.

All elements of a direct-response ad should be determined and tried independently so it can be known which combination performs best.

Here are three simple guidelines, though not conclusive, that can give you the most benefit from your direct-response ads:
• Make an attention-grabbing, emotionally-engaging, profit-oriented headline.
• Start small and try each element individually. You can increase you ad slowly as you find out which combinations are best.
• Give a reward for responders. Ensure the offer has a great perceived value to the customer. Consider freebies such as free tapes, special reports, introductory seminars, booklets, or free consultations.

Keep in mind that the reason you run an ad… any type of ad, is to arouse an instant and appropriate action from your clients or prospects. You want to get immediate feedback that will allow you to take action whether to continue the ad or to improve or replace the ads. In the end, you wanted to showcase your excellent products and services and increase sales and gain more profits from doing a marketing strategy of direct-response advertising.

By |7:53 am|Marketing Help|Comments Off