Glen Rothquel talks to Big 4 Management Consultant Phil Khor

Phil KhorBig 4 Management Consultant Phil Khor Leaves The Corporate World To Establish Australia’s Leading Online Business Community Marketplace. Phil Khor, the founder of SavvySME made a brave decision to leave the corporate world and set up an online community to assist and support local business, by helping them to connect with other like- minded people who choose to come together to share and support each other.

Phil Khor says “Most small business owners tend to do everything themselves and it can often be a lonely struggle. When you have local challenges, you want local professionals with the kind of expertise you need. SavvySME provides a platform where business owners can find products, services and support to help their business. It’s also an incredibly powerful networking tool for business connections”.

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Effective Marketing System Can Thrust Your Business Forward

Effective Marketing System Can Thrust Your Business Forward - business owner would agree that building a successful business requires a steady flow of customers; they are part and parcel of each sales transaction. But generating customers require more than just placing an ad and waiting for them to knock at your door and ring the cashier. Because of the heavy competition out there generating customers has become one of the most challenging undertakings of a business, in that to become successful in every step of customer acquisition to customer satisfaction your business would need an effective marketing system.

Here are some examples of important marketing processes that must be systematised.

Leads Generation – This system plans for several strategic marketing activities that will put your brand out there in front of potential prospects or buyers.

Prospecting – This system requires your business to actually profile each potential buyer of your product or service. Do they need it? Can they afford it? Are you speaking to the decision-maker in purchasing the product?

Promotions – Customers need to be “pulled” in your business, and once there need to be “pushed” to buy. If your product has what it takes to compete in the market then you must get your name out there for prospective customers to know.

Customer Service – Keeping the customer happy at any stage of business transaction requires a system that they can rely on if you fall short of your “promise”. Who can they call? How will you address complains? What sort of warranty can you commit?

Customer Retention – One sale is not enough; what your business needs is ongoing loyal patronage from your customer. In addition, your happy customers are the best instrument for positive word of mouth so leverage on that. Likewise you should always have a system in place to make sure you keep your customers coming back.

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Glen Rothquel talks to Marketing Expert Angela Wright on Online Reputation Management Wright MBE, Founder of Optimising Business, has been successfully building profitable companies across the world for many years. She works with businesses that want to grow fast and sustainably and knows the easiest way to grow sales is through repeat and referral business. However there are new challenges many business owners are not aware of that can negatively impact their success.

Learn how to manage & protect your online reputation.

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Online Marketing Expert Kevan Baker on Email Marketing Myth as Interviewed by Glen Rothquel

Online Marketing Expert Kevan Baker - Baker, Founder of BrandMail has been helping businesses succeed online for almost 20 years and believes many companies are undervaluing email marketing, because they either don’t do it or are not doing it correctly. The key to email marketing success is to know your target audience and to deliver an exchange of value – not just to try and sell.

Listen on how to dispel the email marketing myth

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Customers: Your Greatest Business Asset

Customers: Your Greatest Business Asset -

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Customers are the lifeblood of any business. A business can only stay in business with the right number of customers and at a steady rate. Customers could either be an individual, often involving a certain title such as patrons, patients or policyholder; or it could be another business, hence the term “business to customer” (B2C) and “business to business” (B2B) respectively. Either way your business must have systems in place to make sure you keep generating the right number of customers, keep them happy and retain them.

Customers, just like your other business assets such as furniture and fixtures, have a lifetime value as well. Sadly very few business owners are able to understand this that is why they fail in continuously satisfying their customers. In fact with a satisfied customer, business income can easily be projected. If you have a regular customer who buys from you 3 or 4 times in a year, multiply that to at least 5 years, the answer would likely be that customer’s potential sales for your business. And with a satisfied customer, you can expect him or her to refer your business to 5 more persons, and the cycle continuous.

How should you protect this important “asset” of your business? Here are a few ways:

  1. Design a system that will profile your customers. The profiling should answer questions like “what is the primary reason he buys the product?” or “how often does he need the product?”.
  2. Capture their names, address and contact information as well as their business or work connections. This will determine if they have the right network to refer your business to or establish whether a “customer get customer” referral program might work.
  3. Create a strong customer service and customer feedback system. If they complain about a product find or service, find out why and look for ways to resolve the problem.
  4. Have a regular product promotion in place. Don’t always assume that they will not try your competitor’s product. Regular promotions will keep your customers excited and may even have a tendency to overbuy than usual.
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