Glen Rothquel’s one-on-one interview with Finance Expert Robin Gersbeck

Robin-Gersbeck.3-jpg-245x300Robin Gersbeck, founder of Australia’s Number 1 Car Broker spent much of his working life in the back end of car sales dealerships where customers are up-sold to insurance, finance and a whole range of add on products to increase margins. You will likely have been through the process where you get offered fabric protection, rust protection, alarms, window tinting and any number of products you feel the car should have had in the first place! It seems the industry has changed little over the decades and these practices still prevail.


By |2:05 am|Interview|Comments Off

Make Your Customers Do Business With You Regularly

Make Your Customers Do Business With You Regularly - nowadays have gone wiser due to the vast resource of information on the internet to select which product would benefit them. They no longer rely on product information a company provides; instead, consumers seek out opinions from blogs to social media. For this reason, you have to be smart and provide your customers enough reason to do business with you.

Here are some important reasons why your customers will patronise your product or services.

  1. Benefits. Highlight the free good stuff your customers can get if they buy from you.
  2. Solution. Be the product or service that will provide the solution to your customers’ problems.
  3. Service. Treat your customers well. Provide the best customer service and your customers will spread good news about your company and your product or services.
  4. Comfort. Provide a welcoming environment that will make your customers feel relaxed in dealing business with you.
  5. Value. Be sure that you are giving your customers their money’s worth. Avoid push selling for products they don’t really need.
  6. Timing. Spark some sense of urgency for your customer to buy from your business.
  7. Payment Options. Remember, your utmost concern is to provide convenience in your payment options so that it will be easy for your customers to buy from you. Provide as much options there is for your customers to pay you. Provide a wide range of product or service bundles and prices too.

Be sure that you discuss the reasons listed above in your marketing campaigns and that they reach your customers, prospects or leads in a manner that will make them realise the importance of your product or services in their daily lives and why they should do business with you regularly.

By |8:09 am|Customer Retention|Comments Off