7th Dan Blackbelt Martial Expert Paul Mracek interviewed by Glen Rothquel

Glen Rothquel talks to 7th Dan Blackbelt Martial Expert Paul Mracek Business Consultant Paul Mracek has been absorbed in martial arts for over 20 years after introducing his sons to the craft to help with their education. He draws striking parallels between western performance models of success and eastern philosophy to give insights and solutions to challenges faced by people and business. For hundreds of years Martial Arts has been teaching an ancient tradition that creates balance and empowers each individual to achieve success in their business or personal lives and it this message Mracek advocates to the world.

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Wealth Expert Ron Malhotra as interviewed by Glen Rothquel

Ron-Malhotra-250-X-250Ron Malhotra became obsessed with learning about wealth creation after seeing his own parents struggle in their later years despite having relatively successful working careers. He went on to spend years devouring over 400 books on the subject of money and wealth, and going through formal education to learn about financial planning and wealth management.

 

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Finding Your Own Uniqueness in Business

Finding Your Own Uniqueness in Business - Leads2Profits.net.au

Photo credit: freedigitalphotos.net

Putting up a business today won’t be as hard as it was 10 years ago. From hiring up to marketing and advertising, everything can be done remotely. If you are wishing to save more without sacrificing the quality of work you need to do, you can definitely offer project-based job vacancies. Businesses, nowadays, has a lot to offer to both employer and employees.

Given the fact that putting up a business today is as easy as 1-2-3, the real problem is how to compete and be able to win your target audiences’ hearts. Aside from being noticed by people, it will also be a problem how to sustain the attention your business is getting.

In the sea of businesses, you should think of creative ways to get a lot of attention and eventually make your audience hooked to the products or services you are offering. You have to be unique and innovative in order to do that. But the question that needs to be answered is – HOW?

Here are some steps to help find your uniqueness.

  1. Know what you want. Being clear with what you want to do, what you want to achieve and who you want to cater will lead you to your uniqueness. Selecting the products or services you want to put up as a business, how long will it operate and who will be your target market will give you a great sketch on how you want your business to be. You should draw a picture of what do you want to do and where do you want to stand 5 years from today and you will see the difference.
  2. Value your customers. Let’s say your business is now open and is running very smoothly. But one customer complained of your services. What will you do? Well, the best thing to do is to listen to what your customer have to say, weigh the circumstances and make a decision that will definitely take the side of your customer without compromising your business. If you receive a complaint, it is right to acknowledge it by thanking your client for bringing this one up and if this gave your customer inconvenience, you can compensate the customer. Sometimes, customers are complaining just to test if you are really taking the time to listen to them.
  3. Think of gimmicks. You noticed that after setting up your business, another establishment is being put up a few blocks away from you. And what’s worse is that that store is offering the same products and services as you do. What should you do now? Well, we all know that businesses that are just newly opened offer perks and gimmicks that will draw attention. And after quite some time, they will slowly remove it to go back to regular programming. Why not make some gimmicks to your business that will stay for good? In this manner, you are not only drawing attention from your target market but you are also building good impressions and long- lasting relationships between you, the merchant, and your customers.

You see, each of us is unique in our own way. We just have to find that uniqueness and make use of it as powerful tool in making your business succeed.

By |7:30 am|Marketing Help|Comments Off