Failure To Let Your Prospects And Customers Know The Unique Benefits They Get From Doing Business With You And Not Your Competitors.

  

In a previous article we looked at how you can start to work on your own unique competitive advantage (UCA) or Unique Selling Proposition(USP). We started by making a list of all the advantages of why someone should buy from you. Now you have your list:

 

2. Segregate the list into three groups:

A. Those exclusive to you (means your competition cannot offer them.)

B. Those that can be offered by you and your competition.

C. Currently offered by you and your competition, but they are not maximising at present.

 

Small business marketing -The best advantage will be from Group A, where your competitors can’t perform. These are things only you can do and you want to maximise them to your fullest advantage.

 

Group B will be the weakest of the three groups, but don’t neglect them as with a little work and creativity, you may be able to combine parts of these with those you identified in the other groups.

 

Group C can be used to a real advantage. But be careful as even though your competitors aren’t currently using them, if they notice you are they may wake up and try and compete. They may see what you’re doing and decide they can also offer the same advantages, and begin including them in their promotions. So promote your Small Business Marketing Australia  with care!

 

3. Create your Unique Competitive Advantage. Begin with the strongest points you’ve come up with and think of how they apply to your customers and why they should do business with you rather than your competitors.

 

One way to do this is to pretend someone has just asked you what you do, or why they should do Small business marketing with you instead of anyone else. Your reply should follow the following two-part formula:

 

A. “You know how (point out a common problem your customers face)…______________________________________________________________________________________________________

______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

 

B. “Well, what I do is (provide a solution to that problem)… ______________________________________________________________________________________________________

______________________________________________________________________________________________________________________________________________________________________”

 

Developing an effective UCA doesn’t have to be difficult or time-consuming. But it absolutely must be done if you expect to gain and keep any kind of an advantage in today’s challenging and changed economy. If you are serious and want to grow Small business marketing , then a unique and compelling UCA will help get you there.