Ideas To Increase Sales

Ok, so you now understand ideas to increase sales and you should track the results of every sales promotion. Follow this simple system.

 

ADVERTISING AND SALES PROMOTION RESULTS ANALYSIS

 

A. Date the ad or promotion ran or letters sent out

 

B. Promotion Name

 

C. Ad Code

 

D. Targeted Market

 

E. No. of Letters Sent

 

F. No. of Responses and Percent of Response Number Percentage

 

G. Number of Sales

 

H. Sale Value

Price per unit______ x no. of sales:_______

 

I. Less Cost of Fulfillment(Packaging, product, shipping, etc.)

 

J. Less Cost of Promotion or Ad

No. of letters: __________ x stamp/letter: ________ =

Printing of letters/unit: __________ =

Envelopes: __________ x no. of letters:__________ =

Stuffing envelopes (labour): __________ =

Grabber/unit: ________ x no. of letters: __________ =

 

K. Net Profit (Loss) on Promotion

(Total Sales less cost of promotion and cost of fulfilment)

 

L. Profit-Loss per $ spent on promotion

(Divide net profit-loss by cost of promotion)

 

Comments:

  

Just because an ad didn’t make as big a profit or get as big a response as you would have liked, is not necessarily a reason to dump it. Sometimes all you need is a little tweaking or adjusting which can turn a mediocre ad into a real results-producer which will deliver ideas to increase sales and help you grow your business.

 

Going forwards, only use the ads and ideas to increase sales in the first binder. They’re already proven winners. By having a copy of the ad or promotion and the results it produced in a central place, will make developing your next sales promotion so much easier. No more guessing. No more wonder.

 

You’ll not only save time but if you can take a proven winner and make it a little better…the difference will be more customers and get ideas to increase sales so you grow your business.

 

Running the ad or ideas to increase sales costs the same whether it generates a two or three-percent response. However that extra one-percent is a 50 percent increase in response rate. And that one-percent may mean be enough to increase business.

By |7:17 am|Business Consultants|Comments Off

Best Small Business Marketing Australia

Failure To Let Your Prospects And Customers Know The Unique Benefits They Get From Doing Business With You And Not Your Competitors.

  

In a previous article we looked at how you can start to work on your own unique competitive advantage (UCA) or Unique Selling Proposition(USP). We started by making a list of all the advantages of why someone should buy from you. Now you have your list:

 

2. Segregate the list into three groups:

A. Those exclusive to you (means your competition cannot offer them.)

B. Those that can be offered by you and your competition.

C. Currently offered by you and your competition, but they are not maximising at present.

 

Small business marketing -The best advantage will be from Group A, where your competitors can’t perform. These are things only you can do and you want to maximise them to your fullest advantage.

 

Group B will be the weakest of the three groups, but don’t neglect them as with a little work and creativity, you may be able to combine parts of these with those you identified in the other groups.

 

Group C can be used to a real advantage. But be careful as even though your competitors aren’t currently using them, if they notice you are they may wake up and try and compete. They may see what you’re doing and decide they can also offer the same advantages, and begin including them in their promotions. So promote your Small Business Marketing Australia  with care!

 

3. Create your Unique Competitive Advantage. Begin with the strongest points you’ve come up with and think of how they apply to your customers and why they should do business with you rather than your competitors.

 

One way to do this is to pretend someone has just asked you what you do, or why they should do Small business marketing with you instead of anyone else. Your reply should follow the following two-part formula:

 

A. “You know how (point out a common problem your customers face)…______________________________________________________________________________________________________

______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

 

B. “Well, what I do is (provide a solution to that problem)… ______________________________________________________________________________________________________

______________________________________________________________________________________________________________________________________________________________________”

 

Developing an effective UCA doesn’t have to be difficult or time-consuming. But it absolutely must be done if you expect to gain and keep any kind of an advantage in today’s challenging and changed economy. If you are serious and want to grow Small business marketing , then a unique and compelling UCA will help get you there.

By |7:15 am|Business Consultants|Comments Off

Improving Customer Satisfaction

Failure To Let Your Prospects And Customers Know The Unique Benefits They Get From Doing Business With You And Not Your Competitors.

 

You need a Unique Competitive Advantage, or UCA (or USP). It’s the thing, the reason, the advantage that will make it not only worthwhile but beneficial and advantageous… even desirable for others to do business with you.

 

Here’s a simple exercise you can do to come up with your UCA:

 

1. Make a list. Get a piece of paper and write down every advantage you can think of why someone should do business with you. Make a big list of customer satisfaction. Don’t worry about whether or not your competitors offer the same advantages at this stage. Just get the points down on paper. Think in terms of how your business might fit in the following categories:

A. The name of your business.Does it say what you do, and position you in such a way that there can be no mistake? Can there be any doubt what kind of business “Modern Man’s Hair Style” is.  Can you use your business name as an advantage?

B. Exclusive niche or target market.Are you trying to be all things to all people? Or do you occupy and dominate (or have the potential to dominate) a certain market? The tighter a group you can cater to the more control you’ll have and the more opportunity you can have to dominate and control it.

C. Expertise.Do you have some type of specialised understanding of a particular market so you can become a recognised expert? If you do, people will look to you for help and expertise they can’t get elsewhere and you’ll have a big advantage.

D. Guarantee.A customer guarantee can be used as a massive unique competitive advantage. Think of the big stores that offer guarantees. It works for them to get customer satisfaction and it will work for you too!

E. Market positioning. How are you seen in your market? How do you stack up against the competition? What’s your market’s perception of you versus other competing businesses? Domino’s didn’t go head to head with other pizza shops trying to make a better pizza – they went after quick, in-home delivery and completely dominated the market.

F. Price. How do your prices compare to your competitors? Do you have the lowest prices for your products, and operate as a “discount” operation? Or, do you take a higher price-point position and operate at a more “exclusive” level? Either can be an advantage depending on how you position your business and the products and services you sell around it.

 

These are just a few of the areas you may want to consider as your unique competitive advantage. There are many more, but this will get your thinking started.

 

Take the time to develop your own unique competitive advantage and the results will be more leads, more prospects, more customer satisfaction, more sales and more revenue, and you will grow your business quickly.

By |7:14 am|Business Consultants|Comments Off

Small Business Marketing Australia

Most businesses fail because they don’t have enough customers buying from them on a regular basis.

The reason most businesses fail is they either don’t attract a sufficient number of new customers, or they let their existing or current customers slip away. And mostly it isn’t because the owners didn’t try.

 

It is nearly always a result of not understanding and implementing effective “customer-getting”

and “customer retention” strategies.

 

Understand this…

If you want to grow your business to be successful and make more sales, you have to get Small business marketing and make keeping customers your number one priority.

 

When was the last time you heard of a company going out of business because they had too many happy, satisfied customers buying from them? Probably never.

 

However we could name many that are no longer around because they didn’t have enough people buying from them, coming back for more and referring others to them.

 

And that’s where “Small Business Marketing Australia” comes in.

 

You have to let more prospects know about what you have in such a way they are compelled to find out more, and then ultimately to buy from you, and not your competitors. Nearly every business makes huge mistakes with their marketing efforts. Some mistakes are worse than others and can even be deadly if done often enough so it pays to get Small business marketing help.

 

How are you doing? What mistakes are you making that could be holding you back from making the income, and enjoying the lifestyle you’ve always dreamed about?

 

Small business marketing or the ability to get your message to consumers so that it compels them… nearly forces them to do business with you, is one of the most fundamental, yet misunderstood areas in business today.

 

Effective marketing when done properly, can skyrocket your business to new and undreamed of heights. You’ll get more leads, make more sales and ultimately increase revenue. Take control of your business and avoid making the 20 costly mistakes and you can expect astonishing results!

 

Even if you can only master a few of them, you will still get much better results than you are getting now. But if you fall short on any of them, and your competition masters them… watch out!

 

They’ll leave you in the dust. And you can’t afford that!

 

By |6:55 am|Business Consultants|Comments Off

Grow Your Business

You Need More Than Low Prices To Remain Competitive In Today’s Changed New World Economy

CompetitionIt is no longer possible to maintain a competitive advantage for an extended period of time based only on the products or services you provide or the prices you charge.

These days, it’s easy and affordable for almost any businesses to take advantage of cutting-edge technology, low-priced skilled labour or outsourcing, and more efficient delivery or distribution systems so they can enter and compete in your marketplace.

This wasn’t the case not so many years ago and you could be much more confident of maintaining your hold on the market. These days you need a number of simple to implement marketing tools to grow your business.

Even if your grow your business can offer a unique product or service, or a lower price on similar products or services that are currently offered, it won’t be long until your competition finds a way to duplicate, or match your business’s performance. And that will quickly put an end to any competitive advantage you may have had. Sad, but true.

That means, if your business can’t depend on its products, services or prices for your competitive advantage and you want to survive and thrive you are going to have to perform exceptionally well in a number of critical areas in your business!. You will need to consider your grow your business as well as how your  will distinguish your business from all the competition, so your prospects choose you.