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Do you have a database of your past, current and prospective customers? Are you recording, monitoring and analysing your customer database? Building a database and studying and reviewing your customers’ records and business relationship with you is one marketing strategy that is not well-utilised.

Do you know who your customers are? Do you have a record of what products or services they regularly purchase? When was their last purchase? What are the purchases they made?  What is the frequency of their purchase? Can you tell whether you’re dealing with a current or past customer? 

Answering the questions above can give you vital information that can boost your business to heights never dreamt of. 

Consider your prospective customers. Have you thought about developing a customer profile that captures your best customers? Know who to target and market your products or services and direct your marketing efforts that way. List them down and plan out a strategy on reaching out to them on a regular basis. 

Know your customers from the past, your current customer and your prospective customer in the future. By knowing exactly whom you have dealt with in the past, who you currently deal with, and who you would like to deal with in the future can dramatically change your business, your profits and your bottom line. 

If you’re not currently using a database to keep track of these and other information of your customers, it’s not too late to start building one. This database can be the gateway to your exponential profits! 

Targeting your marketing efforts to the right people can make or break your entire advertising or marketing campaign. And if you’re a small business, you can’t afford to have that happen too many times. It’ll drive you right out of business! 

Make sure to stay in touch with your past, current and prospective customers, this is one of the best marketing strategies you can do. Do some simple getting-in-touch acts such as:

  • Sending greeting cards on special occasions or holidays
  • Sending a note long time customers
  • Sending a questionnaire or survey
  • Inviting customers to launches and promos
  • Getting customer feedbacks and letting them know their opinion counts
  • Sending newsletters and updates

Do more than the usual to make your customers feel important. Make your current customers feel special, make your past customers feel missed, and make your prospective customers feel wanted.

Build your database and use it to improve customer relationship and increase your sales.