Marketing-strategy-that-sells-testimonialsTestimonials are one of the most under-utilised marketing strategies a business owner can have. Imagine yourself buying a product and you want to tell everyone how happy you are with that purchase. That is amazing free advertising for that product.

Testimonials can be used on any type of advertising or promotional media. Your website, your social media channels, television, radio, newspaper – all of these can make use of testimonials. 

Often, public personalities or celebrities are engaged to promote certain products. This is oftentimes not necessary when you know how to utilise your testimonials

Your own clients are one of the best sources of endorsement you could possibly want. They can be your best endorser, especially to the community or environment where they have a reputation. Neighbours in their city or town, colleagues in their companies or organisations, classmates in their colleges or universities, the list is endless

Here are 3 reasons people don’t buy. 

1. They don’t need your product or service.

2. They can’t afford your product or service.

3. They don’t trust you or your product or service. 

You cannot do much about number 1 & 2, but there is a lot you can do to wipe out a prospect’s distrust. Hearing someone they trust talk positively about your product or service can help remove the skepticism they have about you or your product or service.

People don’t want to part with their hard-earned money if they are unsure about the product or service. They would like to ‘hear’ about it from someone credible before they can even consider it.

Testimonials are easy to get. Some of the effective ways to get good testimonials are to send out questionnaires about your product or service to ask for review or feedback. The benefit of this is two-fold. You can get testimonials, at the same time use it for improvements for your product or service. The questions should be “open-ended” and ask your customers to write about their experience with your product or service; it should not just be a “yes” or “no” answers. 

You can also call your clients to discuss their experience with your product or service. With permission, you can record these conversations and transcribe to testimonials. Doing this exercise will also increase your credibility and build your relationship with your client.

Using testimonials is undisputedly one of the most effective ways to get more clients, remove skepticism, build trust and gain more inquiries on sales and promotions. For your marketing strategies, don’t leave out this very important and powerful tool!