Are you taking massive action?

So many businesses have great ideas and plans, but you fail to take right action to grow your business. You’re waiting for thing to be right, before you do anything. That’s understandable.

Most businesses are tight for money and you want to make sure your advertising pieces are laid out just right, the message is clear, you’re getting the very best deal on advertising rates, and that the market conditions are favourable.


All those things are very important. But it’s critical you don’t get paralysed into not taking action because of them. Because of you want to Increase sales and increase profits, you have to take ACTION.


When Apple Computers was first getting started, they were known for the “Ready, Fire, Aim” approach to business. They got a product “Ready” (it wasn’t perfect), they “Fired” (got it out in the market), then “Aimed” (listened to customer feed-back, then made modifications) and got it back out there again.


That is so different from the way most businesses run their marketing campaigns. You get an ad, a sales promotion letter or campaign ready then sit back and analyse it for months. Then you may or may not even run it. What holds you up? Why don’t you take a chance? Why not get the ad “out there” and see what happens?


Maybe the ad or sales promotion will be successful and will result in more customers, and maybe it won’t. But you’ll never know unless you test it to see.


I’m not advocating spending money and blindly running ads and Increase sales just to see it they’ll work. You need to put thought into the market you want to target, the and the offer you will make. It takes careful and calculated consideration.


The market will tell you if your product is right or wrong and whether or not your prices are too high. And, they’ll tell you exactly what you need to do to make it sale able to them. Not only that, as a bonus, they’ll tell you exactly how much to charge for it.


You only need to ask the market.


When you run an ad or sales promotion, if a lot of people respond the it’s obviously worked. If the response was too great, it may mean your offer was too good, or your prices too low.


On the other hand, if you get no or very few responses, then something is wrong.

1. Either you’re marketing to the wrong target.

2. The message you’re sending is not clear.

3. The offer you made isn’t attractive enough for them to justify parting with their money. (ie: your prices are too high.)


If all you ever do is conceptualise the ad, design it, lay it out, and spend months on end analysing

it, you won’t learn a thing except that procrastination cost you a lot of unnecessary time and missed income. You missed great opportunity to get more prospects, Increase sales and increase revenue.


It would be so much better to get the ad out and find out if it works or if it needs improvement.. Let the market tell you what corrections you need.  Do it carefully… by testing.  When you find something that works, take massive action.


Roll it out and let it bring more customers so you increase profits and grow your business.