Marketing Strategy That Sells – Do What You Do Best

Marketing-strategy-that-sells-do-what-you-do-bestWalt Disney said, “Do what you do so well, that when others see you do it, they want to see you do it again, and will bring others to see you do it.” This was the strategy Disney used in marketing Disneyland and look where Disney has taken Disneyland. Disneyland is the world’s most popular theme park.

What is your business? Are you an expert in your line of business? Or if not, do you have someone that is an expert in your line of business?

Doing what you do best in your business means offering the best quality that you can offer, whether it’s a product or a service. You might wonder how doing your best in your business can be one of your best marketing strategies… here’s how it works: when people (or customers) experience the ‘best’ of what you have to offer, they will be satisfied enough to do the following:

  • Customers will come back for more. This is called customer retention or repeat customer. This is where you will build your business relationship to the next level to keep loyal customers.
  • Customers will not consider going to your competition. This is your captured market. There will be businesses out there like yours but these customers make a conscious decision to keep on going to you for your business.
  • Customers will talk about how satisfied they are with you. This is free advertising for you. Isn’t this great? Your customer will do the talking for you, about how excellent your product or service is.
  • Customers will endorse you to others who are also interested in your business. When asked about a product or service like your business, your customers will have you top of mind, and they will endorse or recommend you outright.
  • And it goes on and on… the cycle is endless…

Having said that, now take a hard look at your business and see how you are at doing… Here are a some questions you might want to ask yourself to see where you are:

  • Do I have the best quality product or service in what I offer?
  • Do I continuously look for opportunities to improve it?
  • Are my customers getting the best benefit from my products or services?
  • Am I communicating well to my customers? Do I understand their needs – Am I giving value-added service to my customers, beyond what I am already offering them?
  • Do my customers look to me for advice and trust my suggestions?
  • If I were not the owner, would I buy my products or services? Would I recommend it to friends & relatives?

If you pass this self-examination with flying colors, then you are on your way to exercising one of your best marketing strategies – doing what you do best.

By |7:55 am|Marketing Help|Comments Off

Customer Satisfaction

Marketing Is THE Major Key To Success In Your Business!

Sadly most people who start a business are not aware of some of the most important factors that contribute to, and ensure their success. It’s not easy to grow your business, and have high customer satisfaction.

 

Despite what many think, designing, creating, building, and growing a successful and profitable business that holds a dominant position in the market doesn’t only require hard work, frustration, and enormous costs.

 

We all know there’s more competition than ever before, in nearly every industry and profession you care to name. Not just from local bricks and mortar type business, but increasingly from web based or international operations.

 

However, there is also more opportunity to grow your business, especially for business owners who understand a few basic and fundamental concepts. It does not matter what your business, there are just a handful of things you need to know to gain a competitive advantage in your marketplace and have high customer satisfaction.

 

And if you master just three of these most important things, you’ll be able to write your ticket to success.

 

Almost every day, in the greatest and most prosperous times the world has ever known, a huge number of businesses close their doors, never to do business again. Many reasons or excuses are tabled but bottom line is for a business to even be a business, it has to have more customer satisfaction to exchange their money for your products and services.

 

You can have all the funding in the world, you can have great management skills, and you can even have a tremendous entrepreneurial mind, but unless and until you have someone to purchase your products and services in sufficient numbers, you’ll never have a successful business,  and you’ll only generate an average income, at best.

By |6:17 am|Customer Retention|Comments Off

Grow Your Business

You Need More Than Low Prices To Remain Competitive In Today’s Changed New World Economy

CompetitionIt is no longer possible to maintain a competitive advantage for an extended period of time based only on the products or services you provide or the prices you charge.

These days, it’s easy and affordable for almost any businesses to take advantage of cutting-edge technology, low-priced skilled labour or outsourcing, and more efficient delivery or distribution systems so they can enter and compete in your marketplace.

This wasn’t the case not so many years ago and you could be much more confident of maintaining your hold on the market. These days you need a number of simple to implement marketing tools to grow your business.

Even if your grow your business can offer a unique product or service, or a lower price on similar products or services that are currently offered, it won’t be long until your competition finds a way to duplicate, or match your business’s performance. And that will quickly put an end to any competitive advantage you may have had. Sad, but true.

That means, if your business can’t depend on its products, services or prices for your competitive advantage and you want to survive and thrive you are going to have to perform exceptionally well in a number of critical areas in your business!. You will need to consider your grow your business as well as how your  will distinguish your business from all the competition, so your prospects choose you.  

Why You Need A Marketing Plan!

Marketing Plan“Nothing happens until something is sold”. To grow your business you need to increase sales which will lead to more profits.

Like it or not, selling is the process of getting goods and services into the hands of consumers in return for money. It’s what the world economy is built on.

To be able to sell something, it has to be produced and this means someone needs to be employed to produce it. For the buyer to have money, they need to have a ‘job’ that produces and sells something so money is created to provide their income.

Business Marketing plan is the process of bringing together potential customers or prospects and certain products or services so an agreement to transact can be reached.

Effective Marketing plan is critical to the success of any business. If your marketing is ineffective, potential buyers may never find out about the products or services you offer that they need or want which will probably mean a sale is never made.

There are alarming statistics around how long businesses stay in operation. Some say as many as 80% won’t be around after the first year and many more won’t survive beyond 5 years. Learn to promote your Marketing plan and you are well on the way to not being one of these failures.

Despite this, most people launch into their dream business with little or no planning, and with no real idea of what can happen to them because they don’t properly plan.  Even if many business owners consider the ‘normal’ planning issues, like a business plan, most never even consider how they will get their product or service to be noticed in the market place in a way that people will stop and take notice and actually want to buy. Very few people take the time to develop a business marketing plan that will help ensure their survival, which is a real shame.

To be successful in today’s changed new world economy; business needs to do many things right and probably differently to everyone else. You need to answer the question in every prospects mind:

“WHY should I do business with YOU, compared to all your competitors out there?”