Failure To Let Your Prospects And Customers Know The Unique Benefits They Get From Doing Business With You And Not Your Competitors.

Previously we discussed the importance of having a well thought out and appealing Unique Competitive Advantage, or UCA that will differentiate your business and make you stand out from your competition as unique, different and special and the business that’s most desirable to do business with.

Coming up with your own Unique Selling Proposition or UCA doesn’t have to be difficult. It’s simply a matter of identifying what you have to offer your clients, customers or prospects beyond what the product or service you offer can provide. It could be for example,something you offer exclusive of the features or benefits of the product or service you sell.

Even if the advantage you offer has to do with quality Customer retention service, dependability, convenience, or professionalism it’s not enough to just state those facts. You must find ways to quantify or identify specifically how those items benefit or provide advantage to your customers. Phrases like, “Top Quality,” “The Best, Most Reliable Customer retention Service,” “Dependable Delivery,” or “top-of-the-line products, best service, and the lowest prices,” ring hollow in the ears of your prospects and clients.

These are too vague and meaningless. All your competitors say the same things. You want to be very clear about how the advantages you offer will benefit your customers. Tell them exactly what they can expect from you.

You need to show them very clearly how much lower, how much better, how much superior or how much of an advantage they’ll get by doing business with you. Spell it out exactly, clearly and specifically what advantages and benefits they will gain. Whatever you choose to make your UCA it must be perceived as desirable.  They have to consider it to be of value to them. If they do, you will get more Customer retention, and make more sales and grow your business!

If you can make the UCA exclusive and proprietary to your business the less competition you’ll have. If you’re the only one who offers that something extra, whatever it may be your clients and prospects can’t get it from anyone else at any price. It’s simply not available.

And if that something extra is exclusive to you, no one can compete, and that gives you a supreme advantage in your marketplace.

Failure To Let Your Prospects And Customers Know The Unique Benefits They Get From Doing Business With You And Not Your Competitors.

“Why should I do business with you, instead of all the other options I have?”is a question that goes through your prospect’s minds before they choose to do business with you, and through each of your customer’s minds before they return to buy from you again.

And, it’s a question you must take the time to formulate an answer to. Without an answer, you become like every other business who sells the same products or services. It doesn’t matter what is being offered, your prospects and customers can go almost anywhere and find the exact same (or very similar) products or services offered for the same price, or perhaps for even less money than what you charge.

Think about your own situation. Why do you do shop at the same stores or eat at the same restaurants over and over? It may not be one single thing that influences you, but rather a combination of several factors. It’s likely the businesses you continue to support give you something special. Something unique. Something you just can’t get anywhere else. It’s that uniqueness that keeps you coming back over and over again and which build customer loyalty and customer retention.

If you want people to do business with you rather than your competition Customer retention , it’s imperative you have something to offer that your competition doesn’t have. Preferably something your competition can’t offer that sets you and your products or services apart from everyone else in your type of business.

That’s what’s known as your Unique Competitive Advantage, or UCA often referred to as a “USP” (Unique Selling Proposition),

No matter what you choose to use as your unique factor, it’s one of the most critical, yet most often overlooked marketing tools in business today.

Without a clearly defined and unique factor that differentiates you or sets you apart from everyone else who offers the same (or similar) products or services with Customer retention, your business will be no different than any other your clients or prospects will encounter, and there will be no reason for them to do business with you rather than your competitors, other than price. And the last thing you want in business is to only exist because you have the lowest price.

Marketing Is THE Major Key To Success In Your Business!

Sadly most people who start a business are not aware of some of the most important factors that contribute to, and ensure their success. It’s not easy to grow your business, and have high customer satisfaction.

Despite what many think, designing, creating, building, and growing a successful and profitable business that holds a dominant position in the market doesn’t only require hard work, frustration, and enormous costs.

We all know there’s more competition than ever before, in nearly every industry and profession you care to name. Not just from local bricks and mortar type business, but increasingly from web based or international operations.

However, there is also more opportunity to grow your business, especially for business owners who understand a few basic and fundamental concepts. It does not matter what your business, there are just a handful of things you need to know to gain a competitive advantage in your marketplace and have high customer satisfaction.

And if you master just three of these most important things, you’ll be able to write your ticket to success.

Almost every day, in the greatest and most prosperous times the world has ever known, a huge number of businesses close their doors, never to do business again. Many reasons or excuses are tabled but bottom line is for a business to even be a business, it has to have more customer satisfaction to exchange their money for your products and services.

You can have all the funding in the world, you can have great management skills, and you can even have a tremendous entrepreneurial mind, but unless and until you have someone to purchase your products and services in sufficient numbers, you’ll never have a successful business,  and you’ll only generate an average income, at best.