More Profits from Efficiency in Business

More Profits from Efficiency in Business

Photo by nokhoog_buchachon |

More profits can come from efficiency in running a business. It is one of the pillars in building and sustaining a profitable company.

Managing Expenses means More Profits

It is important to know how money is being spent in the organization. Money can go down the drain in the form of wastage, including the waste of time of employees. Advertising and marketing are areas where money can be more carefully spent. Advertising and promotional gimmicks should be tested first on a sample of the market before rolling these out to the whole target market.

Direct response ads where you can measure the response rate of the market are preferable to the traditional image or institutional ads.

In general, corporations must carefully review how their money will be spent and whether and how much more profits these will generate, before releasing the money.

Increasing Profit Margins

Profit margin can be defined as the difference between the cost of producing a product or rendering a service versus the price at which the customer buys it, and after deducting sales, processing, delivery and other costs.

The greater number of unnecessary steps from generating the product or service to delivering it to the customer, the greater waste there is, and consequently the lesser the profit margin.

The company thus should be on the lookout to reduce, cut or totally not allow an expense whenever possible and within reason.

Taking Control of Time

Everyone has the same amount of time, and this time allocation cannot be increased by whatever means. Given this, it is critical that you are able to focus on the tasks that will give you more profits and the desired output.

You can do this by delegation, which also allows the people below you to learn to manage greater and more critical responsibilities.

Increasing your company’s competitiveness through your employees

Try calling the trunk line of a company to see how your call will be handled. The recipient of your call can either handle your call professionally or be at a loss in doing his job.  It is not easy to let go of staff that are unable or will not do their jobs well.

Thus hiring the right people and training them are critical to ensure your employees perform at their best level. This puts the company in a position where it gets the best value for the salaries that it pays and more profits.

Keeping your staff updated on new developments, products, methods of doing things will make them more competent and confident. They will then be more effective in dealing with your customers and doing their job overall. This, in turn, generates more business from customers who are satisfied.

Building Teamwork

It takes people working together in the form of a team to run a business and get more profits. No department or unit can run independently without the support of the others.

As a leader, your role is to get your people to work on solving problems, and in general making your company more responsive to the needs of your customers. Try holding regular meetings which consists of not just handing out information, but getting everybody to give their inputs to improve the business. You can invite a representative from each department, not necessarily the head of that department to brainstorm.

During brainstorming, encourage everyone to put their ideas on the table without the fear of having these shot down without a careful evaluation. After every idea is out, then go through each with the group and see which one can best solve the problem or contribute the greatest to more profits and improving the business.

By |8:04 am|Business Operation|Comments Off

The Secret to More Sales and More Profits for Businesses Finally Revealed!

Focus On Success

Photo by Danilo Rizzuti

I heard this once in a conference I attended, “If you ask a carpenter how to become a good carpenter, he’ll say “Study Carpentry”.

If you ask an architect how to become a good architect, she’ll say “Study Architecture”.

If you ask a real estate agent how to become like him, he’ll say “Study to become a licensed agent.”

But if you ask any of the above – how to increase sales— the correct answer is just one answer:  ”Study Marketing”.”

But then you might ask again; “Where can I start?” or “Do I need to study again? Or get a college course about marketing?”

There is a long way, and a short way.

The long way is to study marketing, read marketing books, attend different seminars, attend webinars, apply what you learn on your business and see what works and what doesn’t.

The short way is to get marketing help.

I understand that you want to have more profits, more prospects and more customers but something seems missing in your marketing plan that really frustrates you. The pain of spending using traditional marketing is already killing your business. You are willing to learn how to grow your business to increase sales, but don’t know where you can find the best marketing help. But where? Who? How?

There are people around the web who call themselves a “Marketing Guru” who promise to help you increase your sales, improve business and get more customers, but leave you disappointed.

I recommend you to check out Glen Rothquel, founder of Leads 2 Profits.

This great guy developed a step by step blueprint that you can follow if you are really serious to grow your business.

Why and how he did this?  Because he has vast experience as well as a proven system used by some of the top business owners around the world. The system has been applied to over 200 industries, so it WILL work for you, too!

Glen Rothquel and aims to increase your sales up to 100% in just 12 months! The positive feedback about him and his works is stunning. CEOs, business owners, consultants, and business coaches highly recommend him for his help on developing a systematic marketing plan that works!

Escape the frustration, and pain of not gaining what you ought to. Your passion, love and effort to grow your business deserve the profits, customers and sales that you desire.

By |12:35 pm|Marketing Help|Comments Off

Marketing Strategy That Sells – Direct Response

Photo by Salvatore Vuono /

Photo by Salvatore Vuono

Direct-response advertising is most effective if you own a small to medium size business. This kind of advertisement solicits a direct and immediate action from you on helping your customers address their issues and concerns as business owners.

Most of the advertisement or promotion we see nowadays is focusing more on “image” and “branding” and less on the products or services being offered. Image building or branding might be necessary for big and multi-national organisations to keep them on top of their game. SMBs, unfortunately, doesn’t have the luxury of spending hard earned money on those kinds of advertising. More importantly, your customers are not concerned of you or your company’s image, your sales revenue, or whether you are on top of your game. Customers are more concerned about what value you can add into their business and how they can benefit from your products or services. Every cent of the promotions budget they spend must count.

That is achieved best by doing the “direct-response” advertising. This kind of advertising centers on the client or prospect, and demonstrates to them how to solve their difficulties with your products or services.

Direct-response advertising is intended to get your clients or prospects to become passionately immersed and to make a certain decision… such as, ask for more detail, submit an enquiry card or make a direct purchase.

Measuring the effectivity of your advertising can be difficult when doing the standard, institutional ads, such as knowing how many customers responded to the ads. Therefore, there is no way of determining the actual cost of the ad which is not good.

Direct-response advertising, on the other hand, compels a person to do a definite action, there is an automatic built-in process of measuring the result, and business owners can measure if is profitable to run that ad repeatedly, or if it needs to be improved or replaced to be more effective.

Direct-response ads can be incorporated with success into the marketing plans of virtually any business, and can take the form of mail order, telemarketing, magazines, newspapers, TV and radio.

All elements of a direct-response ad should be determined and tried independently so it can be known which combination performs best.

Here are three simple guidelines, though not conclusive, that can give you the most benefit from your direct-response ads:
• Make an attention-grabbing, emotionally-engaging, profit-oriented headline.
• Start small and try each element individually. You can increase you ad slowly as you find out which combinations are best.
• Give a reward for responders. Ensure the offer has a great perceived value to the customer. Consider freebies such as free tapes, special reports, introductory seminars, booklets, or free consultations.

Keep in mind that the reason you run an ad… any type of ad, is to arouse an instant and appropriate action from your clients or prospects. You want to get immediate feedback that will allow you to take action whether to continue the ad or to improve or replace the ads. In the end, you wanted to showcase your excellent products and services and increase sales and gain more profits from doing a marketing strategy of direct-response advertising.

By |7:53 am|Marketing Help|Comments Off