The value of upselling and cross selling in your business

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If you’re a business engaged in transactional sales, what would you rather have: more customers with average sales per transaction or few customers with higher sales per transaction? Wise business sense would tell you that the latter is more preferable or at best, ideal.  Good business management has it that organisations spend more in developing new customers than maintaining current ones for the exact same business engagement. Less use in marketing resources is a definite plus to the company’s bottom line.

Growing your business effortlessly

Once you’ve established customer contact point there also occur a great change of converting that prospect into a real customer. Marketing executives agree that getting one foot of the customer on the door is a laborious process; so that if one foot is finally in, you better make sure you do your best so that customer engagement in the sale of your products and services will have the customers themselves move another foot in. By increasing the transactional value of each customer purchase you instantly grow your sales with just a few customers.

Upsell or cross-sell your way to more sales

Upselling or cross-selling is not a new marketing concept, however not all businesses are employing this principle. If you would think about it almost all products or services come with related product or service to make customer usage experience more satisfactory. Businesses should not stop at getting customers just buy their best-sellers but instead promote higher customer satisfaction level by adding more related products or service in their purchase. Be wary that customers may see through the sales motive and may backfire in the process. The best way to do upsell or cross-sell is to provide informed choice to the customer with their benefit in mind. Doing so will likewise increase the value of your business to the customer, with their complete satisfaction as your driver for customer engagement.


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